How To Begin Your Very First SEO Campaign

When you do search engine optimization campaigns, you will first realize that they can be quite comprehensive. SEO is not as simple as you would first imagine. It requires you to understand how to do keyword research, create content that will rank, and subsequently get back links that will be found by Google that can help elevate your search engine positions. To do all of this, you must become an expert in each of these areas. There are also other campaigns that you can do. Let’s discuss basic SEO campaigns that you may want to start if this is the first time you are attempting to do so.

How To Begin Your First SEO Campaign

Your first search engine optimization campaign should begin with your website. This is called on-site optimization. Your website, where you are selling your products, needs to be fully optimized. This begins with adding unique content that will rank on the search engines. You also have to make sure that the linking structure of your website will make it easy for consumers, and also search engine bots, to go through your website without any complications. It is also highly recommended that you put outbound links to other sites that are similar, and add images and videos on each post and page. Once you have mastered how to do this, you will then want to do what is called off-site optimization.

A Brief Overview Of Off-Site Optimization Strategies

Off-site optimization simply refers to building back links. You will get links on other websites, preferably those that are already ranking in the search engines. This could be an article directory, blog, or even on a forum. You need to make sure that it is an authority site that is well recognized by search engines like Google. When you have links coming from these different websites, all on different IP addresses, these count as votes of sorts. The more back links that you have coming from different locations, the more that the search engine algorithm will deem your website worth ranking higher in the listings. You can either manually add your links, do a link exchange with websites, or you can pay a local SEO business to build the back links for you.

How To Begin Your First SEO Campaign

To do your first SEO campaign, you need to start with one article. You will either write this yourself, or you will pay someone to write it for you. It will focus around one particular keyword phrase that you have found through your keyword research. The article should be anywhere from 700 words to 1000 words in length you will either post this on your website if you are using a WordPress blog, or you can use this for a page. Make sure to add your images, videos, and outbound links. There should also be a link on the main page of your website to this new post that you have just created. Once that is done, you will begin to build the back links to that post. You should do so gradually. Over the course of the next few weeks, you will see that the post is indexed, and subsequently will begin to rank higher in the search engines.

Once you have done this, you will be ready to do additional posts and pages. It is also recommended that you expand your SEO campaigns into social media and video marketing. As mentioned before, this can be very comprehensive, not to mention time consuming. You may want to consider paying a professional SEO business to do this for you if you don’t have the time.

This short guide has been prepared by the guys at Dublin SEO & Marketing Agency